Learning center
How a brief becomes a video: the decisions a sentence cannot carry, what each one changes, and the three keys bound in the studio.
How a brief becomes a video
You write one sentence
That is the brief, and it is the only thing the studio asks you for. Everything under it is a decision the sentence cannot carry on its own.
The genre decides the cut
Not the subject — the rhythm. How long a shot is held before the picture changes is what separates a trailer from a documentary, and it is the one thing that survives being applied to any footage at all.
The model decides how much is read
The current generation reads the whole brief and holds a shot long enough to be looked at. The one before it is faster, and enough to find out whether an idea holds before committing to the wait.
The ratio decides the frame
Chosen before the cut rather than after it. A vertical video is composed differently; it is not a wide one with the sides taken off.
The genres, and what each one cuts like
Film
Trailer
Builds, holds, cuts hard on the title. Sells the thing, never explains it.
Documentary
Lets it happen and stays on it. The cut is where the interest moves.
Short film
A scene with a turn in it. Character before premise.
Series episode
One episode of something that continues. The same cast every time, and an ending that asks for the next.
Commercial
Ad spot
One claim, one image, thirty seconds. Ends where the money is.
Product demo
The object is the subject. Show it working before you describe it.
AI presenter
A presenter who was never filmed, talking straight to camera. Cuts away only to show what they mean.
Music video
Music video
The track is the structure. Picture follows the beat, not the sense.
Explainer
Explainer
Argument first. Every shot earns its place by carrying a step.
Animated
Kids' cartoon
Long holds, plain shapes, one idea a scene. Cut for an audience younger than the edit.
Animation
Drawn or built rather than filmed. The move is the shot, and the cut waits for it.
Anime
Held stills, sudden motion, a sky doing half the acting. Cut on the strike, not the wind-up.
Claymation
Every frame a set somebody built. Slow enough to see the fingerprints.
Gaming
Game
Gameplay pace, cut on the action. Ends on the moment worth keeping.
Effects
Visual effects
Fire, fluid, particles — simulated, not filmed. Everything builds to the frame where it peaks.
The two models
Breyvi 6.7
The current generation and the one to reach for. Writes, cuts and reads the whole brief, and holds a shot long enough to be looked at.
Breyvi 5.2
The generation before it, and faster for that. Enough to find out whether an idea holds before committing to the wait.
Keyboard shortcuts
- Show or hide the railCtrl B
- Open settingsCtrl ⇧ ,
- Send the briefEnter
What a video costs
The plans, and what each one includes. See the plans